Ten Rules To Communicate Effectively 10

http://www.bakadesuyo.com/2012/11/ten-rules-effective-language/

10) Provide Context and Explain Relevance

“You have to give people the “why” of a message before you tell them the “therefore” and the “so that.”… if it doesn’t matter to the intended audience, it won’t be heard. With so many messages and so many communication vehicles competing for our attention, the target audience must see individual, personal meaning and value in your words.”

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Ten Rules To Communicate Effectively 09

http://www.bakadesuyo.com/2012/11/ten-rules-effective-language/

9) Ask a Question

“Is it live, or is it Memorex?” “Where do you want to go today?” (Microsoft) “Can you hear me now?” (Verizon Wireless)… “Got Milk?” may be the most memorable print ad campaign of the past decade. The creator realized, whether intentionally or not, that it’s sometimes not what you say but what you ask that really matters.”

Ten Rules To Communicate Effectively 08

http://www.bakadesuyo.com/2012/11/ten-rules-effective-language/

8) Visualize

“Paint a vivid picture. From M&M’s “Melts in your mouth not in your hand” to Morton Salt’s “When it rains, it pours,” to NBC’s “Must See TV,” the slogans we remember for a lifetime almost always have a strong visual component, something we can see and almost feel.”

Also, think Martin Luther King’s exceptionally amazing speech! All the metaphors, ahhh…

Ten Rules To Communicate Effectively 04

http://www.bakadesuyo.com/2012/11/ten-rules-effective-language/

4) Consistency Matters

“Too many politicians insist on new talking points on a daily basis, and companies are running too many different ad executions. By the time we begin to recognize and remember a particular message, it has already been changed… “The breakfast of champions” tagline for Wheaties was first launched back in 1935 and is still going today. Hallmark’s “When you care enough to send the very best” debuted in 1934, and “Say it with flowers” for FTD dates all the way back to 1917.”