Ten Rules To Communicate Effectively 10

http://www.bakadesuyo.com/2012/11/ten-rules-effective-language/

10) Provide Context and Explain Relevance

“You have to give people the “why” of a message before you tell them the “therefore” and the “so that.”… if it doesn’t matter to the intended audience, it won’t be heard. With so many messages and so many communication vehicles competing for our attention, the target audience must see individual, personal meaning and value in your words.”

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