Ten Rules To Communicate Effectively 03

http://www.bakadesuyo.com/2012/11/ten-rules-effective-language/

3) Credibility Is As Important As Philosophy

“People have to believe it to buy it. As Lincoln once said, you can’t fool all of the people all of the time. If your words lack sincerity, if they contradict accepted facts, circumstances, or perceptions, they will lack impact… The words you use become you — and you become the words you use.”

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