Ten Rules To Communicate Effectively 02

http://www.bakadesuyo.com/2012/11/ten-rules-effective-language/

2) Brevity: Use Short Sentences

“Be as brief as possible… The most memorable political language is rarely longer than a sentence. “I Like Ike” was hardly a reason to vote for the man, but the simplicity of the slogan matched the candidate and the campaign.”

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