Ten Rules To Communicate Effectively 01

http://www.bakadesuyo.com/2012/11/ten-rules-effective-language/

1) Simplicity: Use Small Words

“Avoid words that might force someone to reach for the dictionary… because most Americans won’t. They’ll just placidly let your real meaning sail over their heads or, even worse, misunderstand you. You can argue all you want about the dumbing down of America, but unless you speak the language of your intended audience, you won’t be heard by the people you want to reach.”

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